A new specialty retail operation has opened in Idaho Falls, designed to serve individuals with ADHD, autism, and other conditions that fall under the neurodivergent umbrella.
McKenzie Willmore, a 35-year-old software project manager at Idaho National Laboratory, launched Wandermind after her own ADHD diagnosis several years ago led her on a research journey into how different brains function and process information.
Willmore received her diagnosis after her daughter was born, part of a growing trend of women in their thirties being identified with ADHD. She explained that the condition presents differently in girls during childhood, often leading to later-life diagnoses for women.
Creating a Centralized Resource
After spending time researching ADHD and neurodivergence, Willmore realized there was no single location where people could learn about these conditions and connect with others facing similar challenges.
Neurodivergent is a non-medical term describing people whose brains function, learn, and process information differently from what is considered typical. The category includes individuals with ADHD, autism, dyslexia, obsessive-compulsive disorder, and Asperger syndrome, among other conditions.
The store stocks books covering mental health, ADHD, autism, and anxiety. Sensory products make up another major category, including weighted blankets, fidget toys, and play sand. Stress management items and journaling supplies round out the inventory.
Willmore said journaling and planning tools can be particularly helpful for neurodivergent individuals, who often benefit from structured self-expression and organization methods.
Specialized Spaces Beyond Retail
Wandermind includes two rooms separate from the main shopping area. A sensory regulation room features dimmed lighting, calming galaxy lights that mimic a night sky, and noise-blocking headphones. The space provides relief for customers feeling overwhelmed by sensory input.
A community room offers puzzles, Legos, magnet tiles, and other products available for hands-on use. Beginning in June, Willmore plans to host events in this space, including game nights, puzzle gatherings, and presentations from mental health and occupational therapy professionals.
Fingerboarding Addition
The store also houses Tsunami Decks, a fingerboarding business operated by Willmore’s husband, Jonny. The company, now two years old, produces decks for miniature skateboards manipulated with fingers rather than feet.
A dedicated room contains five miniature skate parks where customers can practice fingerboarding techniques that mirror full-sized skateboard tricks.
Store Hours and Location
Wandermind operates on a limited schedule because both McKenzie and Jonny Willmore maintain full-time employment during the week. The store at 549 Park Avenue in Idaho Falls opens Thursdays from 4 p.m. to 6:30 p.m., and Fridays and Saturdays from 11 a.m. to 5 p.m.
The business represents an effort to build community around neurodivergence while providing practical resources for individuals and families navigating ADHD, autism, and related conditions in eastern Idaho.